Digital Marketing Strategist

Mahmoud
Abo Zaid

I turn failing ad campaigns into profit engines. With 8+ years across TikTok, Snapchat, and Google Ads, I help brands in Egypt and KSA scale what works — and kill what doesn't.

محمود أبو زيد
8+
Years in Marketing
2
Markets (Egypt & KSA)
800%
Best ROI Delivered
10.5K
SAR → 8.4M SAR
About

Results-Driven, Not Ego-Driven

I don't do vanity metrics. I do campaigns that print money.

From cold-calling as a frontline sales agent to running 8-figure campaigns in Saudi Arabia — I've been on both sides of the table. I know what kills conversions because I've seen it firsthand.

Whether you're an e-commerce store bleeding budget on Meta Ads or a real estate developer with zero leads — I diagnose the leak, fix the funnel, and scale what works.

No fluff. No jargon. Just campaigns that pay for themselves.

7.94
ROAS Delivered
119K
SAR Sales
3
Platforms Mastered
90
Days to Transform
What I Do

Services That Pay for Themselves

Full-funnel paid media management — from strategy to scale.

📊

Paid Media Management

End-to-end campaign management across TikTok, Snapchat, Google, and Meta.

  • Campaign strategy & setup
  • A/B testing & creative iteration
  • Budget optimization & scaling
  • Weekly reporting & insights
🎨

Creative Direction

Scroll-stopping creatives that convert — not just pretty ads that burn cash.

  • Ad creative strategy
  • Video ad concepts
  • Copywriting & hooks
  • Thumbnail & image ads
🔄

Funnel Optimization

Your ads are only as good as what happens after the click. I fix the leaky funnel.

  • Landing page optimization
  • Lead qualification systems
  • CRM integration
  • Conversion rate optimization
👻

Snapchat Ads

Underrated, underpriced, and over-delivers for real estate & e-commerce in KSA.

  • Real estate lead gen
  • E-commerce conversions
  • Swipe-up optimization
  • Lookalike audiences
📱

TikTok Ads

The highest ROI platform in KSA right now. If you're not on it, your competitors are winning.

  • Spark ad campaigns
  • Video ad production
  • Engagement & views
  • Sales campaigns
🔍

Google Ads

Capture high-intent buyers actively searching for what you sell.

  • Search campaigns
  • Shopping ads
  • Remarketing
  • Local service ads
Portfolio

Campaigns I've Crushed

Real numbers from real campaigns. No fluff, no vanity metrics.

TikTok Ads
TikTok
حملة العارض — Real Estate
KSA · 2024
69K
Impressions
1,064
Clicks
889
Conversions
CTR: 1.54% CPC: 0.37 SAR Cost/Conv: 0.44 SAR
Snapchat Ads
Snapchat
Al Uliyah Al Khaleejiya
KSA · Sep 2024
91K
Impressions
1,808
Clicks
1,360
LP Views
CTR: 1.98% Cost/LPV: $0.26
Snapchat Yearly
Snapchat
Al Khaleejiya — Annual
KSA · 2023–2024
3.39M
Impressions
54.8K
Clicks
282K
Video Views
CTR: 1.61% Spend: $10,544
Google Ads
Google
Jannan Al-Arqam
Search Campaign
43.2K
Impressions
~2.8K
Clicks
1,090
Conversions
High-Intent Traffic Search Campaign
🛍️

E-Commerce Turnaround: 4.5 → 7.94 ROAS

Women's Fashion · Saudi Arabia · Feb–Mar 2024

119K
SAR Sales
15K
SAR Spend
7.94
Final ROAS
+76%
Improvement
The Problem

Client came to me with a ROAS of 4.5 and outdated creatives burning through budget. Audiences were broad, funnel was leaking.

What I Did
  • Replaced all outdated creatives with fresh, scroll-stopping content
  • Built Custom Audiences from existing customer data
  • Created Lookalike Audiences from top spenders
  • Scaled winners, cut losers — no mercy
🏗️

From Zero Sales to 8.4M SAR in 90 Days

Saudi Real Estate · Full Strategy Overhaul

8.4M
SAR Sales
10.5K
SAR Spend
800%
ROI
7
Units Sold
The Problem

A friend called me from vacation — his real estate company hadn't closed a single deal in 4 months. Egyptian sales team was cold-calling Saudis who simply weren't buying. They'd burned through multiple marketing agencies.

What I Did
  • First deal done manually to build trust with management
  • Replaced cold calls with WhatsApp + phone landing page
  • Trained sales team to book site visits — not sell
  • Launched on TikTok + Snapchat, optimized to Snapchat
The Result

7 units sold at 1.2M SAR each. 8.4M SAR in sales from just 10,488 SAR in ad spend.

Career

Roles That Shaped My Strategy

From frontline sales to multi-market marketing leadership.

Marketing Manager
Digital Trend (KSA)
Full-funnel campaign oversight
  • Overseeing all marketing campaigns for the company and clients
  • Representing marketing to cross-functional groups
  • Reporting campaign results to senior leadership
Marketing Manager
Al Muteb Real Estate (KSA)
Paid media & brand strategy
  • Overseeing all marketing campaigns
  • Ensuring consistent brand messaging
  • Updating senior leadership on campaign progress
City Manager
Vivo Egypt (Minya South)
Sales leadership & team development
  • Achieving growth and hitting sales targets
  • Recruiting, objective setting, coaching, and performance monitoring
Sales Supervisor
Vivo Egypt (Minya South)
Team management & market intelligence
  • Sales leadership and target achievement
  • Team management and development
  • Customer experience excellence
  • Operational and inventory management
  • Market intelligence and reporting
Sales Trainer & BTL
FBM Upper Egypt 1 — Vivo Egypt
Product training & promotion
  • New product training
  • Personnel management
  • Image and promotion activity management
Sales Promoter
Vivo Egypt (Eltrabeshy Store)
Frontline sales
  • Attracting new customers and reaching revenue targets
  • Product presentations and customer needs analysis
Trainer / Marketer
Iceland Hotel Supplies
Training & social media
  • Training the sales team on selling methods
  • Managing marketing campaigns on social networks
Sales Agent (In-door)
Etisalat Egypt
Indoor sales
  • Customer service and sales
Desk Agent
Shores Aloha Hotel & Cataract Hotel
Guest services
  • Register guests and handle complaints
  • Bookkeeping duties
Flight Booking Agent
Midpoint Travel Cairo
GDS systems
  • Book flights using Galileo and Amadeus
Let's Work Together

Ready to Scale Your Ads?

Stop burning budget on campaigns that don't convert. Let's talk about what's working — and what's not.